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THE SPOT THAT WORKS
We don't have too much time to make a good impression on the audience, so the commercial must be: SHORT - COMMUNICATIVE - EFFECTIVE
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THE MAGIC FORMULA
Whether it's an advertisement, a video clip or a documentary, to communicate effectively you need to:
- Knowing how to capture ATTENTION
- Arouse INTEREST
- Turn on the DESIRE to want it at all costs
- push to BUY the product / service
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